12 Reasons Why Getting Published Worldwide Builds Business
Benefits to get you ahead
With a very long track record of global PR success for clients around the world, Hair Shots 2 The World constantly sees the benefits of international publication producing big wins for its clients.
“Since getting collections and salons international profiles since 2010, the benefits of investing in this kind of PR are very clear,” Hair Shots 2 The World founder, Leanne Cutler said. “Besides there’s more to mass communication that just social media. It might seem like the centre of the universe, but believe me, it’s only a part of it based on our results!
“And we make it as easy as possible for our clients, so they don’t have to spend hours and hours of time that they don’t have,” she said.
“Global publication of collections must always fit in with your career or business plan and many of the below reasons to published are tools to meet your objectives.”
1. Recognition by publishers – it’s as good as an award!
Hairdressing publishers know great work when they see it. Getting the nod from them tells the world you are at the top of your craft, taking your place beside the world’s best. Whilst digital often gets big reach, the effort to print your work on beautiful paper in a cool magazine holds a lot more kudos these days.
2. Tell Judges About Your Talent
Next time you enter a local or international awards competition, they judges may well have already heard of you through hairdressing media – print and digital. Educate the judges about your work.
3. Wow Your Clients on Social Media and In-salon
“Wow! My hairdresser is known around the world!!” Clients love this. Get the word-of-mouth buzzing using your digital clippings on social media and on screen in-salon. Give them more reasons to talk about you with friends … and attract referrals! Keep the ‘Wow Factor” going. You could even create a hard cover brag book for reception. (We can help with these).
4. Recruitment
Make sure apprentices and experienced hairdressers everywhere know who you are. Seeing your collections in hair publications helps attract creative, hard-working and ambitious people who want to feel proud of their workplace.
5. Use your publications record in award submissions
Business and other award questionnaires often ask about how you’ve promoted and developed your business. Showing evidence of how you’ve leveraged your high-cost photo shoots by turning them into a marketing/PR tool is always seen as a smart move. Hair Shots 2 The World updates and perpetual reports are a goldmine of achievement and stats!
6. Become an Influencer
Use your publication success on social media to help you build your following to become an influencer. There are increasing financial opportunities for influencers if thousands look to you for inspiration.
7. Become a podcaster
With your name out there, a unique hairdressing podcast could be the way to harness, grow your following and attract great talent to the industry.
8. Make it a news story
Traditional media still works. Pitch an article to your local media about your international publication success. Thousands, if not millions, of hairdressers and clients around the world will have seen your hairdressing. It’s the kind of story that local and regional newspapers and radio love.
9. Build salon culture
We’ve seen it happen. Team members often work harder and more creatively if they know a shoot is coming up and publication is an aim. Incentives can be set up to either give a team member a shoot or have them assist on the one shoot of the year. Then, get your high achievers published worldwide.
10. Create a Smokin' Hot Portfolio
Include a digital portfolio of your international media success in your CV. It can lead you to new jobs, session work or other new opportunities. International publication is a great catalyst for bigger things to come… we’ve seen it happen time and again.
11. Your Launchpad
Use international publication as a launch pad to meet your career or business goals. This is a tool to build brand strategically, whether you want to be noticed by a product company, become a session stylist or a platform educator. Maybe you want your salon to have the stamp of being a hair fashion leader or visually reinforce your brand identity.
12. What the hell? Do it to Feel Good!
Despite the thrill of the shoot, collections are an all-absorbing luxury that takes creative angst, time, money, blood, sweat and tears. And maybe you’re disappointed that you didn’t win that award? It’s a fact that we have more brilliant hairdressers than awards to be given, so claim your kudos now! Getting published worldwide gives you and your team a sense of accomplishment, feeling of satisfaction and renewed motivation. Call now, you deserve it!
Get in touch with us today
From the day of global release, Hair Shots 2 The World media monitors results for the life of the collection, which is usually around 18 months.
For a quote or to book your collection for global publication, contact Leanne at Hair Shots 2 The World:
DM @hairshots2theworld, use our Contact Form to send us an email or call 0400 790 060.